You'll want to use the customizable URL found under Resources, as the BookNow button won't display in a tweet. Keep your business tweets breezy. Try something like this:
Once you've introduced your online appointment scheduling capabilities to your Twitter friends/followers, you can later draw their attention to specific services by linking directly to a pre-selected service in the scheduling tool. Just click on the custom URL yourself, then choose a service.

You'll need to shorten the URL, as it will likely be too long for a tweet. The good news is that TweetDeck makes it very easy for you to do that. All you do is type the URL into the "Shorten URL" field and then just type your tweet above. Like so:

Once you publish, your tweet will look something like the following:

Just remember not to bombard your friends and followers with a slew of dull, redundant tweets. You can, for instance, feature one service a day and post about it a few times throughout the day, just to keep it front-and-center. But avoid throwing up ten back-to-back, identical tweets in the span of an hour. Keep it fresh!
And don't forget to follow GenbookTeam on Twitter, while you're at it.

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